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1 Ergebnisse
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Grocery retail loyalty program effects: self-selection or p..:
Meyer-Waarden, Lars
;
Benavent, Christophe
Journal of the Academy of Marketing Science. 37 (2008) 3 - p. 345-358 , 2008
Link:
https://doi.org/10.1007/s11747-008-0123-z
RT Journal T1
Grocery retail loyalty program effects: self-selection or purchase behavior change?
UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-008-0123-z&Exemplar=1&LAN=DE A1 Meyer-Waarden, Lars A1 Benavent, Christophe PB Springer Science and Business Media LLC YR 2008 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 37 IS 3 SP 345 OP 358 LK http://dx.doi.org/https://doi.org/10.1007/s11747-008-0123-z DO https://doi.org/10.1007/s11747-008-0123-z SF ELIB - SuUB Bremen
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