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1 Ergebnisse
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Math anxiety and its effects on consumers' preference for p..:
Suri, Rajneesh
;
Monroe, Kent B.
;
Koc, Umit
Journal of the Academy of Marketing Science. 41 (2012) 3 - p. 271-282 , 2012
Link:
https://doi.org/10.1007/s11747-012-0313-6
RT Journal T1 <Title>Math anxiety and its effects on consumers' preference for price promotion formats</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-012-0313-6&Exemplar=1&LAN=DE A1 Suri, Rajneesh A1 Monroe, Kent B. A1 Koc, Umit PB Springer Science and Business Media LLC YR 2012 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 41 IS 3 SP 271 OP 282 LK http://dx.doi.org/https://doi.org/10.1007/s11747-012-0313-6 DO https://doi.org/10.1007/s11747-012-0313-6 SF ELIB - SuUB Bremen
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