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Cultural variations in the use of marketing signals: a mult..:
Akdeniz, M. Billur
;
Talay, M. Berk
Journal of the Academy of Marketing Science. 41 (2013) 5 - p. 601-624 , 2013
Link:
https://doi.org/10.1007/s11747-013-0338-5
RT Journal T1 <Title>Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-013-0338-5&Exemplar=1&LAN=DE A1 Akdeniz, M. Billur A1 Talay, M. Berk PB Springer Science and Business Media LLC YR 2013 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 41 IS 5 SP 601 OP 624 LK http://dx.doi.org/https://doi.org/10.1007/s11747-013-0338-5 DO https://doi.org/10.1007/s11747-013-0338-5 SF ELIB - SuUB Bremen
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