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Position matters when we stand together: a linguistic persp..:
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-Ti
.
Journal of the Academy of Marketing Science. 42 (2014) 6 - p. 680-701 , 2014
Link:
https://doi.org/10.1007/s11747-014-0372-y
RT Journal T1 <Title>Position matters when we stand together: a linguistic perspective on composite brand extensions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-014-0372-y&Exemplar=1&LAN=DE A1 Tsai, Meng-Chun A1 Lou, Yung-Chien A1 Bei, Lien-Ti A1 Monroe, Kent B. PB Springer Science and Business Media LLC YR 2014 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 42 IS 6 SP 680 OP 701 LK http://dx.doi.org/https://doi.org/10.1007/s11747-014-0372-y DO https://doi.org/10.1007/s11747-014-0372-y SF ELIB - SuUB Bremen
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