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Rigor versus method imperialism:
McAlister, Leigh
Journal of the Academy of Marketing Science. 44 (2016) 5 - p. 565-567 , 2016
Link:
https://doi.org/10.1007/s11747-016-0489-2
RT Journal T1 <Title>Rigor versus method imperialism</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-016-0489-2&Exemplar=1&LAN=DE A1 McAlister, Leigh PB Springer Science and Business Media LLC YR 2016 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 44 IS 5 SP 565 OP 567 LK http://dx.doi.org/https://doi.org/10.1007/s11747-016-0489-2 DO https://doi.org/10.1007/s11747-016-0489-2 SF ELIB - SuUB Bremen
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