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1 Ergebnisse
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Unstructured data in marketing:
Balducci, Bitty
;
Marinova, Detelina
Journal of the Academy of Marketing Science. 46 (2018) 4 - p. 557-590 , 2018
Link:
https://doi.org/10.1007/s11747-018-0581-x
RT Journal T1 <Title>Unstructured data in marketing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-018-0581-x&Exemplar=1&LAN=DE A1 Balducci, Bitty A1 Marinova, Detelina PB Springer Science and Business Media LLC YR 2018 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 46 IS 4 SP 557 OP 590 LK http://dx.doi.org/https://doi.org/10.1007/s11747-018-0581-x DO https://doi.org/10.1007/s11747-018-0581-x SF ELIB - SuUB Bremen
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