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Modeling the effects of dynamic group influence on shopper ..:
Zhang, Xiaoling
;
Li, Shibo
;
Burke, Raymond R.
Journal of the Academy of Marketing Science. 46 (2018) 6 - p. 1089-1107 , 2018
Link:
https://doi.org/10.1007/s11747-018-0590-9
RT Journal T1 <Title>Modeling the effects of dynamic group influence on shopper zone choice, purchase conversion, and spending</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-018-0590-9&Exemplar=1&LAN=DE A1 Zhang, Xiaoling A1 Li, Shibo A1 Burke, Raymond R. PB Springer Science and Business Media LLC YR 2018 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 46 IS 6 SP 1089 OP 1107 LK http://dx.doi.org/https://doi.org/10.1007/s11747-018-0590-9 DO https://doi.org/10.1007/s11747-018-0590-9 SF ELIB - SuUB Bremen
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