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A theoretical model of the formation and dissolution of eme..:
Pedada, Kiran
;
Arunachalam, S.
;
Dass, Mayukh
Journal of the Academy of Marketing Science. 48 (2019) 5 - p. 826-847 , 2019
Link:
https://doi.org/10.1007/s11747-019-00641-1
RT Journal T1 <Title>A theoretical model of the formation and dissolution of emerging market international marketing alliances</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-019-00641-1&Exemplar=1&LAN=DE A1 Pedada, Kiran A1 Arunachalam, S. A1 Dass, Mayukh PB Springer Science and Business Media LLC YR 2019 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 48 IS 5 SP 826 OP 847 LK http://dx.doi.org/https://doi.org/10.1007/s11747-019-00641-1 DO https://doi.org/10.1007/s11747-019-00641-1 SF ELIB - SuUB Bremen
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