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1 Ergebnisse
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Reverse innovation: a conceptual framework:
Malodia, Suresh
;
Gupta, Shaphali
;
Jaiswal, Anand Kumar
Journal of the Academy of Marketing Science. 48 (2019) 5 - p. 1009-1029 , 2019
Link:
https://doi.org/10.1007/s11747-019-00703-4
RT Journal T1 <Title>Reverse innovation: a conceptual framework</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-019-00703-4&Exemplar=1&LAN=DE A1 Malodia, Suresh A1 Gupta, Shaphali A1 Jaiswal, Anand Kumar PB Springer Science and Business Media LLC YR 2019 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 48 IS 5 SP 1009 OP 1029 LK http://dx.doi.org/https://doi.org/10.1007/s11747-019-00703-4 DO https://doi.org/10.1007/s11747-019-00703-4 SF ELIB - SuUB Bremen
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