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1 Ergebnisse
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Discovering heterogeneous consumer journeys in online platf..:
Kim, Ho
;
Jiang, Juncai
;
Bruce, Norris I.
Journal of the Academy of Marketing Science. 49 (2020) 2 - p. 374-396 , 2020
Link:
https://doi.org/10.1007/s11747-020-00741-3
RT Journal T1 <Title>Discovering heterogeneous consumer journeys in online platforms: implications for networking investment</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-020-00741-3&Exemplar=1&LAN=DE A1 Kim, Ho A1 Jiang, Juncai A1 Bruce, Norris I. PB Springer Science and Business Media LLC YR 2020 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 49 IS 2 SP 374 OP 396 LK http://dx.doi.org/https://doi.org/10.1007/s11747-020-00741-3 DO https://doi.org/10.1007/s11747-020-00741-3 SF ELIB - SuUB Bremen
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