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A customer portfolio management model that relates company'..:
McAlister, Leigh
;
Sinha, Shameek
Journal of the Academy of Marketing Science. 49 (2021) 3 - p. 584-600 , 2021
Link:
https://doi.org/10.1007/s11747-020-00765-9
RT Journal T1 <Title>A customer portfolio management model that relates company's marketing to its long-term survival</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-020-00765-9&Exemplar=1&LAN=DE A1 McAlister, Leigh A1 Sinha, Shameek PB Springer Science and Business Media LLC YR 2021 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 49 IS 3 SP 584 OP 600 LK http://dx.doi.org/https://doi.org/10.1007/s11747-020-00765-9 DO https://doi.org/10.1007/s11747-020-00765-9 SF ELIB - SuUB Bremen
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