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1 Ergebnisse
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Going healthy: how product characteristics influence the sa..:
Maesen, Stijn
;
Lamey, Lien
;
ter Braak, Anne
.
Journal of the Academy of Marketing Science. 50 (2021) 1 - p. 108-130 , 2021
Link:
https://doi.org/10.1007/s11747-021-00796-w
RT Journal T1 <Title>Going healthy: how product characteristics influence the sales impact of front-of-pack health symbols</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-021-00796-w&Exemplar=1&LAN=DE A1 Maesen, Stijn A1 Lamey, Lien A1 ter Braak, Anne A1 Jansen, Léon PB Springer Science and Business Media LLC YR 2021 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 50 IS 1 SP 108 OP 130 LK http://dx.doi.org/https://doi.org/10.1007/s11747-021-00796-w DO https://doi.org/10.1007/s11747-021-00796-w SF ELIB - SuUB Bremen
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