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How consumer digital signals are reshaping the customer jou..:
Schweidel, David A.
;
Bart, Yakov
;
Inman, J. Jeffrey
...
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1257-1276 , 2022
Link:
https://doi.org/10.1007/s11747-022-00839-w
RT Journal T1 <Title>How consumer digital signals are reshaping the customer journey</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-022-00839-w&Exemplar=1&LAN=DE A1 Schweidel, David A. A1 Bart, Yakov A1 Inman, J. Jeffrey A1 Stephen, Andrew T. A1 Libai, Barak A1 Andrews, Michelle A1 Rosario, Ana Babić A1 Chae, Inyoung A1 Chen, Zoey A1 Kupor, Daniella A1 Longoni, Chiara A1 Thomaz, Felipe PB Springer Science and Business Media LLC YR 2022 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 50 IS 6 SP 1257 OP 1276 LK http://dx.doi.org/https://doi.org/10.1007/s11747-022-00839-w DO https://doi.org/10.1007/s11747-022-00839-w SF ELIB - SuUB Bremen
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