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The effect of incentive structure on referral: the determin..:
Wang, Lili
;
Chen, Zoey
Journal of the Academy of Marketing Science. 50 (2022) 5 - p. 1091-1110 , 2022
Link:
https://doi.org/10.1007/s11747-022-00852-z
RT Journal T1 <Title>The effect of incentive structure on referral: the determining role of self-construal</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-022-00852-z&Exemplar=1&LAN=DE A1 Wang, Lili A1 Chen, Zoey PB Springer Science and Business Media LLC YR 2022 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 50 IS 5 SP 1091 OP 1110 LK http://dx.doi.org/https://doi.org/10.1007/s11747-022-00852-z DO https://doi.org/10.1007/s11747-022-00852-z SF ELIB - SuUB Bremen
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