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Augmented reality-delivered product information at the poin..:
Hoffmann, Stefan
;
Joerß, Tom
;
Mai, Robert
.
Journal of the Academy of Marketing Science. 50 (2022) 4 - p. 743-776 , 2022
Link:
https://doi.org/10.1007/s11747-022-00855-w
RT Journal T1 <Title>Augmented reality-delivered product information at the point of sale: when information controllability backfires</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-022-00855-w&Exemplar=1&LAN=DE A1 Hoffmann, Stefan A1 Joerß, Tom A1 Mai, Robert A1 Akbar, Payam PB Springer Science and Business Media LLC YR 2022 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 50 IS 4 SP 743 OP 776 LK http://dx.doi.org/https://doi.org/10.1007/s11747-022-00855-w DO https://doi.org/10.1007/s11747-022-00855-w SF ELIB - SuUB Bremen
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