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The value of context-specific studies for marketing:
Stremersch, Stefan
;
Gonzalez, Jorge
;
Valenti, Albert
.
Journal of the Academy of Marketing Science. 51 (2022) 1 - p. 50-65 , 2022
Link:
https://doi.org/10.1007/s11747-022-00872-9
RT Journal T1 <Title>The value of context-specific studies for marketing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-022-00872-9&Exemplar=1&LAN=DE A1 Stremersch, Stefan A1 Gonzalez, Jorge A1 Valenti, Albert A1 Villanueva, Julian PB Springer Science and Business Media LLC YR 2022 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 51 IS 1 SP 50 OP 65 LK http://dx.doi.org/https://doi.org/10.1007/s11747-022-00872-9 DO https://doi.org/10.1007/s11747-022-00872-9 SF ELIB - SuUB Bremen
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