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Exclusivity strategies for digital products across digital ..:
Seifert, Rouven
;
Otten, Cord
;
Clement, Michel
..
Journal of the Academy of Marketing Science. 51 (2022) 2 - p. 245-265 , 2022
Link:
https://doi.org/10.1007/s11747-022-00897-0
RT Journal T1 <Title>Exclusivity strategies for digital products across digital and physical markets</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-022-00897-0&Exemplar=1&LAN=DE A1 Seifert, Rouven A1 Otten, Cord A1 Clement, Michel A1 Albers, Sönke A1 Kleinen, Ole PB Springer Science and Business Media LLC YR 2022 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 51 IS 2 SP 245 OP 265 LK http://dx.doi.org/https://doi.org/10.1007/s11747-022-00897-0 DO https://doi.org/10.1007/s11747-022-00897-0 SF ELIB - SuUB Bremen
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