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The future of digital technologies in marketing: A conceptu..:
Plangger, Kirk
;
Grewal, Dhruv
;
de Ruyter, Ko
.
Journal of the Academy of Marketing Science. 50 (2022) 6 - p. 1125-1134 , 2022
Link:
https://doi.org/10.1007/s11747-022-00906-2
RT Journal T1 <Title>The future of digital technologies in marketing: A conceptual framework and an overview</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-022-00906-2&Exemplar=1&LAN=DE A1 Plangger, Kirk A1 Grewal, Dhruv A1 de Ruyter, Ko A1 Tucker, Catherine PB Springer Science and Business Media LLC YR 2022 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 50 IS 6 SP 1125 OP 1134 LK http://dx.doi.org/https://doi.org/10.1007/s11747-022-00906-2 DO https://doi.org/10.1007/s11747-022-00906-2 SF ELIB - SuUB Bremen
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