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1 Ergebnisse
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Executive confidence and myopic marketing management:
Chung, Tuck Siong
;
Low, Angie
;
Rust, Roland T.
Journal of the Academy of Marketing Science. 51 (2022) 5 - p. 1118-1142 , 2022
Link:
https://doi.org/10.1007/s11747-022-00909-z
RT Journal T1 <Title>Executive confidence and myopic marketing management</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-022-00909-z&Exemplar=1&LAN=DE A1 Chung, Tuck Siong A1 Low, Angie A1 Rust, Roland T. PB Springer Science and Business Media LLC YR 2022 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 51 IS 5 SP 1118 OP 1142 LK http://dx.doi.org/https://doi.org/10.1007/s11747-022-00909-z DO https://doi.org/10.1007/s11747-022-00909-z SF ELIB - SuUB Bremen
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