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1 Ergebnisse
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Defining, and understanding commitment to, activity streaks:
Weathers, Danny
;
Poehlman, T. Andrew
Journal of the Academy of Marketing Science. 52 (2023) 2 - p. 531-553 , 2023
Link:
https://doi.org/10.1007/s11747-023-00944-4
RT Journal T1 <Title>Defining, and understanding commitment to, activity streaks</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-023-00944-4&Exemplar=1&LAN=DE A1 Weathers, Danny A1 Poehlman, T. Andrew PB Springer Science and Business Media LLC YR 2023 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 52 IS 2 SP 531 OP 553 LK http://dx.doi.org/https://doi.org/10.1007/s11747-023-00944-4 DO https://doi.org/10.1007/s11747-023-00944-4 SF ELIB - SuUB Bremen
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