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1 Ergebnisse
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Stick to my guns: The impact of crowding on consumers' resp..:
Fan, Linying
;
Huang, Zhongqiang
;
Chu, Xing-Yu
.
Journal of the Academy of Marketing Science. 52 (2023) 3 - p. 914-933 , 2023
Link:
https://doi.org/10.1007/s11747-023-00966-y
RT Journal T1 <Title>Stick to my guns: The impact of crowding on consumers' responsiveness to sale promotions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s11747-023-00966-y&Exemplar=1&LAN=DE A1 Fan, Linying A1 Huang, Zhongqiang A1 Chu, Xing-Yu A1 Jiang, Yuwei PB Springer Science and Business Media LLC YR 2023 SN 0092-0703 SN 1552-7824 JF Journal of the Academy of Marketing Science VO 52 IS 3 SP 914 OP 933 LK http://dx.doi.org/https://doi.org/10.1007/s11747-023-00966-y DO https://doi.org/10.1007/s11747-023-00966-y SF ELIB - SuUB Bremen
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