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The student's choice based on consumer psychology: an analy..:

Alfinito, Solange ; Siqueira, Manoel Brod ; Torres, Claudio V.
International Review on Public and Nonprofit Marketing.  13 (2016)  2 - p. 185-201 , 2016
Link: https://doi.org/10.1007/s12208-016-0160-0