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Brand authenticity, its conceptualization, and its relevanc..:
Wymer, Walter
;
Akbar, Mohammad Muzahid
International Review on Public and Nonprofit Marketing. 14 (2017) 3 - p. 359-374 , 2017
Link:
https://doi.org/10.1007/s12208-017-0177-z
RT Journal T1 <Title>Brand authenticity, its conceptualization, and its relevance to nonprofit marketing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s12208-017-0177-z&Exemplar=1&LAN=DE A1 Wymer, Walter A1 Akbar, Mohammad Muzahid PB Springer Science and Business Media LLC YR 2017 SN 1865-1984 SN 1865-1992 JF International Review on Public and Nonprofit Marketing VO 14 IS 3 SP 359 OP 374 LK http://dx.doi.org/https://doi.org/10.1007/s12208-017-0177-z DO https://doi.org/10.1007/s12208-017-0177-z SF ELIB - SuUB Bremen
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