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Content is king but context is queen: how involvement facil..:
Alhoqail, Saad A.
;
Floyd, Kristopher
International Review on Public and Nonprofit Marketing. 17 (2020) 3 - p. 375-389 , 2020
Link:
https://doi.org/10.1007/s12208-020-00252-5
RT Journal T1 <Title>Content is king but context is queen: how involvement facilittes the impact of website</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1007_s12208-020-00252-5&Exemplar=1&LAN=DE A1 Alhoqail, Saad A. A1 Floyd, Kristopher PB Springer Science and Business Media LLC YR 2020 SN 1865-1984 SN 1865-1992 JF International Review on Public and Nonprofit Marketing VO 17 IS 3 SP 375 OP 389 LK http://dx.doi.org/https://doi.org/10.1007/s12208-020-00252-5 DO https://doi.org/10.1007/s12208-020-00252-5 SF ELIB - SuUB Bremen
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