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The power of industrial brands:
Scriven, John
Long Range Planning. 28 (1995) 6 - p. 111-112 , 1995
Link:
https://doi.org/10.1016/0024-6301(95)91121-9
RT Journal T1 <Title>The power of industrial brands</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_0024-6301(95)91121-9&Exemplar=1&LAN=DE A1 Scriven, John PB Elsevier BV YR 1995 SN 0024-6301 JF Long Range Planning VO 28 IS 6 SP 111 OP 112 LK http://dx.doi.org/https://doi.org/10.1016/0024-6301(95)91121-9 DO https://doi.org/10.1016/0024-6301(95)91121-9 SF ELIB - SuUB Bremen
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