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Reasoning with empirical marketing knowledge:
Burke, Raymond R.
International Journal of Research in Marketing. 8 (1991) 1 - p. 75-90 , 1991
Link:
https://doi.org/10.1016/0167-8116(91)90008-u
RT Journal T1 <Title>Reasoning with empirical marketing knowledge</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_0167-8116(91)90008-u&Exemplar=1&LAN=DE A1 Burke, Raymond R. PB Elsevier BV YR 1991 SN 0167-8116 JF International Journal of Research in Marketing VO 8 IS 1 SP 75 OP 90 LK http://dx.doi.org/https://doi.org/10.1016/0167-8116(91)90008-u DO https://doi.org/10.1016/0167-8116(91)90008-u SF ELIB - SuUB Bremen
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