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Introduction:
Olson, Jerry C.
International Journal of Research in Marketing. 12 (1995) 3 - p. 189-191 , 1995
Link:
https://doi.org/10.1016/0167-8116(95)90024-1
RT Journal T1 <Title>Introduction</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_0167-8116(95)90024-1&Exemplar=1&LAN=DE A1 Olson, Jerry C. PB Elsevier BV YR 1995 SN 0167-8116 JF International Journal of Research in Marketing VO 12 IS 3 SP 189 OP 191 LK http://dx.doi.org/https://doi.org/10.1016/0167-8116(95)90024-1 DO https://doi.org/10.1016/0167-8116(95)90024-1 SF ELIB - SuUB Bremen
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