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From Ant Financial to Alibaba's Rural Taobao Strategy – How..:

, In: Handbook of Blockchain, Digital Finance, and Inclusion, Volume 1,
Ding, Ding ; Chong, Guan ; LEE Kuo Chuen, David. - p. 19-35 , 2018
Link: https://doi.org/10.1016/b978-0-12-810441-5.00002-6