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1 Ergebnisse
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To ChatGPT, or not to ChatGPT: Navigating the paradoxes of ..:
Osadchaya, Elena
;
Marder, Ben
;
Yule, Jennifer A.
...
Business Horizons. , 2024
Link:
https://doi.org/10.1016/j.bushor.2024.05.002
RT Journal T1
To ChatGPT, or not to ChatGPT: Navigating the paradoxes of generative AI in the advertising industry
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.bushor.2024.05.002&Exemplar=1&LAN=DE A1 Osadchaya, Elena A1 Marder, Ben A1 Yule, Jennifer A. A1 Yau, Amy A1 Lavertu, Laura A1 Stylos, Nikolaos A1 Oliver, Sebastian A1 Angell, Rob A1 Regt, Anouk de A1 Gao, Liyu A1 Qi, Kang A1 Zhang, Will Zhiyuan A1 Zhang, Yiwei A1 Li, Jiayuan A1 AlRabiah, Sara PB Elsevier BV YR 2024 SN 0007-6813 JF Business Horizons LK http://dx.doi.org/https://doi.org/10.1016/j.bushor.2024.05.002 DO https://doi.org/10.1016/j.bushor.2024.05.002 SF ELIB - SuUB Bremen
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