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Keyword advertising is not what you think: Clicking and eye..:

Lo, Shao-Kang ; Hsieh, Ai-Yun ; Chiu, Yu-Ping
Electronic Commerce Research and Applications.  13 (2014)  4 - p. 221-228 , 2014
Link: https://doi.org/10.1016/j.elerap.2014.04.001