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1 Ergebnisse
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Bipolar influence of firm-generated content on customers' o..:
Yang, Zhi
;
Zheng, Yu
;
Zhang, Yufei
...
Electronic Commerce Research and Applications. 35 (2019) - p. 100844 , 2019
Link:
https://doi.org/10.1016/j.elerap.2019.100844
RT Journal T1 <Title>Bipolar influence of firm-generated content on customers' offline purchasing behavior: A field experiment in China</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.elerap.2019.100844&Exemplar=1&LAN=DE A1 Yang, Zhi A1 Zheng, Yu A1 Zhang, Yufei A1 Jiang, Yanhui A1 Chao, Hua-Tung A1 Doong, Shuh-Chyi PB Elsevier BV YR 2019 SN 1567-4223 JF Electronic Commerce Research and Applications VO 35 SP 100844 LK http://dx.doi.org/https://doi.org/10.1016/j.elerap.2019.100844 DO https://doi.org/10.1016/j.elerap.2019.100844 SF ELIB - SuUB Bremen
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