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Live streaming strategy under multi-channel sales of the on..:
Gong, Hanyu
;
Zhao, Meng
;
Ren, Jiali
.
Electronic Commerce Research and Applications. 55 (2022) - p. 101184 , 2022
Link:
https://doi.org/10.1016/j.elerap.2022.101184
RT Journal T1
Live streaming strategy under multi-channel sales of the online retailer
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.elerap.2022.101184&Exemplar=1&LAN=DE A1 Gong, Hanyu A1 Zhao, Meng A1 Ren, Jiali A1 Hao, Zhihua PB Elsevier BV YR 2022 SN 1567-4223 JF Electronic Commerce Research and Applications VO 55 SP 101184 LK http://dx.doi.org/https://doi.org/10.1016/j.elerap.2022.101184 DO https://doi.org/10.1016/j.elerap.2022.101184 SF ELIB - SuUB Bremen
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