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1 Ergebnisse
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Two-period pricing of an e-tailer: Is using a top influence..:
Zhao, Qingli
;
Fan, Zhi-Ping
Electronic Commerce Research and Applications. 63 (2024) - p. 101345 , 2024
Link:
https://doi.org/10.1016/j.elerap.2023.101345
RT Journal T1 <Title>Two-period pricing of an e-tailer: Is using a top influencer to promote new products a bane or a boon?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.elerap.2023.101345&Exemplar=1&LAN=DE A1 Zhao, Qingli A1 Fan, Zhi-Ping PB Elsevier BV YR 2024 SN 1567-4223 JF Electronic Commerce Research and Applications VO 63 SP 101345 LK http://dx.doi.org/https://doi.org/10.1016/j.elerap.2023.101345 DO https://doi.org/10.1016/j.elerap.2023.101345 SF ELIB - SuUB Bremen
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