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Effects of brand personality dimensions on consumers' perce..:
Su, Na
;
Reynolds, Dennis
International Journal of Hospitality Management. 66 (2017) - p. 1-12 , 2017
Link:
https://doi.org/10.1016/j.ijhm.2017.06.006
RT Journal T1 <Title>Effects of brand personality dimensions on consumers' perceived self-image congruity and functional congruity with hotel brands</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijhm.2017.06.006&Exemplar=1&LAN=DE A1 Su, Na A1 Reynolds, Dennis PB Elsevier BV YR 2017 SN 0278-4319 JF International Journal of Hospitality Management VO 66 SP 1 OP 12 LK http://dx.doi.org/https://doi.org/10.1016/j.ijhm.2017.06.006 DO https://doi.org/10.1016/j.ijhm.2017.06.006 SF ELIB - SuUB Bremen
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