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The differential motivation and context effects of cause-re..:
Seo, HaeJin
;
Song, Tae Ho
International Journal of Hospitality Management. 95 (2021) - p. 102721 , 2021
Link:
https://doi.org/10.1016/j.ijhm.2020.102721
RT Journal T1 <Title>The differential motivation and context effects of cause-related marketing in the hotel industry: The moderating role of consumption value</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijhm.2020.102721&Exemplar=1&LAN=DE A1 Seo, HaeJin A1 Song, Tae Ho PB Elsevier BV YR 2021 SN 0278-4319 JF International Journal of Hospitality Management VO 95 SP 102721 LK http://dx.doi.org/https://doi.org/10.1016/j.ijhm.2020.102721 DO https://doi.org/10.1016/j.ijhm.2020.102721 SF ELIB - SuUB Bremen
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