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1 Ergebnisse
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Which Marketer-generated-content is more effective? An expe..:
Tao, Dandan
;
Fang, Wenpei
;
Luo, Biao
.
International Journal of Hospitality Management. 100 (2022) - p. 103089 , 2022
Link:
https://doi.org/10.1016/j.ijhm.2021.103089
RT Journal T1 <Title>Which Marketer-generated-content is more effective? An experimental study in the context of a peer-to-peer accommodation platform</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijhm.2021.103089&Exemplar=1&LAN=DE A1 Tao, Dandan A1 Fang, Wenpei A1 Luo, Biao A1 Wan, Liang PB Elsevier BV YR 2022 SN 0278-4319 JF International Journal of Hospitality Management VO 100 SP 103089 LK http://dx.doi.org/https://doi.org/10.1016/j.ijhm.2021.103089 DO https://doi.org/10.1016/j.ijhm.2021.103089 SF ELIB - SuUB Bremen
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