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1 Ergebnisse
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Effectiveness of corporate social marketing on prosocial be..:
Boo, Soyoung
;
Kim, Miyoung
;
Kim, Tony Jooho
International Journal of Hospitality Management. 117 (2024) - p. 103635 , 2024
Link:
https://doi.org/10.1016/j.ijhm.2023.103635
RT Journal T1 <Title>Effectiveness of corporate social marketing on prosocial behavior and hotel loyalty in a time of pandemic</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijhm.2023.103635&Exemplar=1&LAN=DE A1 Boo, Soyoung A1 Kim, Miyoung A1 Kim, Tony Jooho PB Elsevier BV YR 2024 SN 0278-4319 JF International Journal of Hospitality Management VO 117 SP 103635 LK http://dx.doi.org/https://doi.org/10.1016/j.ijhm.2023.103635 DO https://doi.org/10.1016/j.ijhm.2023.103635 SF ELIB - SuUB Bremen
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