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Non-comparative versus comparative advertising of quality:
Emons, Winand
;
Fluet, Claude
International Journal of Industrial Organization. 30 (2012) 4 - p. 352-360 , 2012
Link:
https://doi.org/10.1016/j.ijindorg.2012.01.004
RT Journal T1 <Title>Non-comparative versus comparative advertising of quality</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijindorg.2012.01.004&Exemplar=1&LAN=DE A1 Emons, Winand A1 Fluet, Claude PB Elsevier BV YR 2012 SN 0167-7187 JF International Journal of Industrial Organization VO 30 IS 4 SP 352 OP 360 LK http://dx.doi.org/https://doi.org/10.1016/j.ijindorg.2012.01.004 DO https://doi.org/10.1016/j.ijindorg.2012.01.004 SF ELIB - SuUB Bremen
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