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Predicting smartphone brand loyalty: Consumer value and con..:
Yeh, Ching-Hsuan
;
Wang, Yi-Shun
;
Yieh, Kaili
International Journal of Information Management. 36 (2016) 3 - p. 245-257 , 2016
Link:
https://doi.org/10.1016/j.ijinfomgt.2015.11.013
RT Journal T1 <Title>Predicting smartphone brand loyalty: Consumer value and consumer-brand identification perspectives</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijinfomgt.2015.11.013&Exemplar=1&LAN=DE A1 Yeh, Ching-Hsuan A1 Wang, Yi-Shun A1 Yieh, Kaili PB Elsevier BV YR 2016 SN 0268-4012 JF International Journal of Information Management VO 36 IS 3 SP 245 OP 257 LK http://dx.doi.org/https://doi.org/10.1016/j.ijinfomgt.2015.11.013 DO https://doi.org/10.1016/j.ijinfomgt.2015.11.013 SF ELIB - SuUB Bremen
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