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I'm a believer! Believability of social media marketing:
Mulcahy, Rory
;
Riedel, Aimee
;
Beatson, Amanda
..
International Journal of Information Management. 75 (2024) - p. 102730 , 2024
Link:
https://doi.org/10.1016/j.ijinfomgt.2023.102730
RT Journal T1 <Title>I'm a believer! Believability of social media marketing</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijinfomgt.2023.102730&Exemplar=1&LAN=DE A1 Mulcahy, Rory A1 Riedel, Aimee A1 Beatson, Amanda A1 Keating, Byron A1 Mathews, Shane PB Elsevier BV YR 2024 SN 0268-4012 JF International Journal of Information Management VO 75 SP 102730 LK http://dx.doi.org/https://doi.org/10.1016/j.ijinfomgt.2023.102730 DO https://doi.org/10.1016/j.ijinfomgt.2023.102730 SF ELIB - SuUB Bremen
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