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Explore links among marketing knowledge, data literacy, ski..:

Liu, Chih-Hsing ; Horng, Jeou-Shyan ; Chou, Sheng-Fang...
The International Journal of Management Education.  22 (2024)  1 - p. 100919 , 2024
Link: https://doi.org/10.1016/j.ijme.2023.100919