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The adoption of live streaming channel considering impulse ..:
Duan, Yongrui
;
Song, Jia
International Journal of Production Economics. 274 (2024) - p. 109295 , 2024
Link:
https://doi.org/10.1016/j.ijpe.2024.109295
RT Journal T1 <Title>The adoption of live streaming channel considering impulse buying and product returns</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijpe.2024.109295&Exemplar=1&LAN=DE A1 Duan, Yongrui A1 Song, Jia PB Elsevier BV YR 2024 SN 0925-5273 JF International Journal of Production Economics VO 274 SP 109295 LK http://dx.doi.org/https://doi.org/10.1016/j.ijpe.2024.109295 DO https://doi.org/10.1016/j.ijpe.2024.109295 SF ELIB - SuUB Bremen
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