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1 Ergebnisse
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Marketing function and form: How functionalist and experien..:
Raffelt, Ursula
;
Schmitt, Bernd
;
Meyer, Anton
International Journal of Research in Marketing. 30 (2013) 3 - p. 201-210 , 2013
Link:
https://doi.org/10.1016/j.ijresmar.2013.02.002
RT Journal T1 <Title>Marketing function and form: How functionalist and experiential architectures affect corporate brand personality</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2013.02.002&Exemplar=1&LAN=DE A1 Raffelt, Ursula A1 Schmitt, Bernd A1 Meyer, Anton PB Elsevier BV YR 2013 SN 0167-8116 JF International Journal of Research in Marketing VO 30 IS 3 SP 201 OP 210 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2013.02.002 DO https://doi.org/10.1016/j.ijresmar.2013.02.002 SF ELIB - SuUB Bremen
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