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1 Ergebnisse
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Sampling, discounts or pay-what-you-want: Two field experim..:
Kim, Ju-Young
;
Natter, Martin
;
Spann, Martin
International Journal of Research in Marketing. 31 (2014) 3 - p. 327-334 , 2014
Link:
https://doi.org/10.1016/j.ijresmar.2014.03.005
RT Journal T1 <Title>Sampling, discounts or pay-what-you-want: Two field experiments</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2014.03.005&Exemplar=1&LAN=DE A1 Kim, Ju-Young A1 Natter, Martin A1 Spann, Martin PB Elsevier BV YR 2014 SN 0167-8116 JF International Journal of Research in Marketing VO 31 IS 3 SP 327 OP 334 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2014.03.005 DO https://doi.org/10.1016/j.ijresmar.2014.03.005 SF ELIB - SuUB Bremen
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