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Effects of TV advertising on keyword search:
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Zhu, Yi
International Journal of Research in Marketing. 33 (2016) 3 - p. 508-523 , 2016
Link:
https://doi.org/10.1016/j.ijresmar.2014.12.005
RT Journal T1 <Title>Effects of TV advertising on keyword search</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2014.12.005&Exemplar=1&LAN=DE A1 Joo, Mingyu A1 Wilbur, Kenneth C. A1 Zhu, Yi PB Elsevier BV YR 2016 SN 0167-8116 JF International Journal of Research in Marketing VO 33 IS 3 SP 508 OP 523 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2014.12.005 DO https://doi.org/10.1016/j.ijresmar.2014.12.005 SF ELIB - SuUB Bremen
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