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1 Ergebnisse
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The battle for health and beauty: What drives supermarket a..:
van Lin, Arjen
;
Gijsbrechts, Els
International Journal of Research in Marketing. 33 (2016) 3 - p. 557-577 , 2016
Link:
https://doi.org/10.1016/j.ijresmar.2015.09.002
RT Journal T1 <Title>The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts?</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2015.09.002&Exemplar=1&LAN=DE A1 van Lin, Arjen A1 Gijsbrechts, Els PB Elsevier BV YR 2016 SN 0167-8116 JF International Journal of Research in Marketing VO 33 IS 3 SP 557 OP 577 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2015.09.002 DO https://doi.org/10.1016/j.ijresmar.2015.09.002 SF ELIB - SuUB Bremen
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