I agree that this site is using cookies. You can find further informations
here
.
X
Login
Merkliste (
0
)
Home
About us
Home About us
Our history
Profile
Press & public relations
Friends
The library in figures
Exhibitions
Projects
Training, internships, careers
Films
Services & Information
Home Services & Information
Lending and interlibrary loans
Returns and renewals
Training and library tours
My Account
Library cards
New to the library?
Download Information
Opening hours
Learning spaces
PC, WLAN, copy, scan and print
Catalogs and collections
Home Catalogs and Collections
Rare books and manuscripts
Digital collections
Subject Areas
Our sites
Home Our sites
Central Library
Law Library (Juridicum)
BB Business and Economics (BB11)
BB Physics and Electrical Engineering
TB Engineering and Social Sciences
TB Economics and Nautical Sciences
TB Music
TB Art & Design
TB Bremerhaven
Contact the library
Home Contact the library
Staff Directory
Open access & publishing
Home Open access & publishing
Reference management: Citavi & RefWorks
Publishing documents
Open Access in Bremen
zur Desktop-Version
Toggle navigation
Merkliste
1 Ergebnisse
1
Each can help or hurt: Negative and positive word of mouth ..:
Relling, Marleen
;
Schnittka, Oliver
;
Sattler, Henrik
.
International Journal of Research in Marketing. 33 (2016) 1 - p. 42-58 , 2016
Link:
https://doi.org/10.1016/j.ijresmar.2015.11.001
RT Journal T1
Each can help or hurt: Negative and positive word of mouth in social network brand communities
UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2015.11.001&Exemplar=1&LAN=DE A1 Relling, Marleen A1 Schnittka, Oliver A1 Sattler, Henrik A1 Johnen, Marius PB Elsevier BV YR 2016 SN 0167-8116 JF International Journal of Research in Marketing VO 33 IS 1 SP 42 OP 58 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2015.11.001 DO https://doi.org/10.1016/j.ijresmar.2015.11.001 SF ELIB - SuUB Bremen
Export
RefWorks (nur Desktop-Version!)
Flow
(Zuerst in
Flow
einloggen, dann importieren)