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Empirical generalizations on the impact of stars on the eco..:
Hofmann, Julian
;
Clement, Michel
;
Völckner, Franziska
.
International Journal of Research in Marketing. 34 (2017) 2 - p. 442-461 , 2017
Link:
https://doi.org/10.1016/j.ijresmar.2016.08.006
RT Journal T1 <Title>Empirical generalizations on the impact of stars on the economic success of movies</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2016.08.006&Exemplar=1&LAN=DE A1 Hofmann, Julian A1 Clement, Michel A1 Völckner, Franziska A1 Hennig-Thurau, Thorsten PB Elsevier BV YR 2017 SN 0167-8116 JF International Journal of Research in Marketing VO 34 IS 2 SP 442 OP 461 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2016.08.006 DO https://doi.org/10.1016/j.ijresmar.2016.08.006 SF ELIB - SuUB Bremen
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