I agree that this site is using cookies. You can find further informations here.
X
Merkliste 
 1 Ergebnisse 
 
1

Assimilation-contrast theory in action: Operationalization ..:

De Bruyn, Arnaud ; Prokopec, Sonja
International Journal of Research in Marketing.  34 (2017)  2 - p. 367-381 , 2017
Link: https://doi.org/10.1016/j.ijresmar.2016.11.002