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On consumer choice patterns and the net impact of feature p..:
Guyt, Jonne
;
Gijsbrechts, Els
International Journal of Research in Marketing. 35 (2018) 3 - p. 490-508 , 2018
Link:
https://doi.org/10.1016/j.ijresmar.2018.05.002
RT Journal T1 <Title>On consumer choice patterns and the net impact of feature promotions</Title> UL https://suche.suub.uni-bremen.de/peid=cr-10.1016_j.ijresmar.2018.05.002&Exemplar=1&LAN=DE A1 Guyt, Jonne A1 Gijsbrechts, Els PB Elsevier BV YR 2018 SN 0167-8116 JF International Journal of Research in Marketing VO 35 IS 3 SP 490 OP 508 LK http://dx.doi.org/https://doi.org/10.1016/j.ijresmar.2018.05.002 DO https://doi.org/10.1016/j.ijresmar.2018.05.002 SF ELIB - SuUB Bremen
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